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Thursday 2nd November 2017

Conference: ‘Challenges and modalities for the development of commercialised tourist facilities within heritage sites in France’

Proposed by the French Ministry of Culture, the Ministry of Economy and Finance and the Deposit and Consignment Office.
11.30am-12.30pm – Studio-theatre by the Comédie-Française

Within a worldwide context of increased competition in the field of tourism, it appears essential that France provide an attractive offer to its French and international visitors. As such, cultural heritage represents one of the country’s leading tourism-related assets. Concurrently, public and private facility owners face major investment and maintenance costs induced by the exceptional character of these sites. Given the increased scarcity of public subsidies, the development of tourist services such as accommodation, restaurants and leisure activities within heritage sites represents one of the potential avenues for preserving such heritage, whilst contributing towards the diversification of the tourist offer of associated destinations.

Based on the conclusions of a national study conducted in 2017 by the French State and the Deposit and Consignment Office, and on experience shared by several facility owners, managers and operators, this conference aims at presenting the prerequisite conditions and the key factors to ensure the successful implementation of projects for the valorisation of tourist sites and heritage properties.


Introduction by:

  • Emma Delfau, assistant director for Tourism at the Directorate General for Enterprise, Ministry of Economy and Finance
  • Christophe des Roseaux, director for Tourism, Leisure and Culture investments at the Deposit and Consignment Office
  • A representative of the Ministry of Culture’s Directorate General for Heritage

Overview of preliminary study results by:

  • Catherine Bonamy, director of CBC XII consultants
  • Armelle Bachère, director of Hôtel Box Consulting

Feedback on experience:

  • Sophie Coulon, director for Territorial Attractiveness at the Indre-et-Loire Council
  • Jean-Jacques Devert, director of Expansion France for Châteauform’
  • Franck Jaclin, owner of the Château de Kergroadez
  • Christelle Taillardat, director of the Aube Tourist Board in the Champagne region
  • Jean-Charles de Voguë, owner of the Château de Vaux-le-Vicomte

Presentation of the Île de la Cité project

7.30pm – Studio-theatre by the Comédie-Française

The architect Dominique Perrault and the President of the Centre des monuments nationaux (National monuments centre), Philippe Bélaval, will present their ambitious project for the Île de la Cité to once more become the heart of Paris. They will develop, in particular, some thirty-five proposals aimed at defining the ‘island’s third era’, drawn from the report submitted to the President of the French Republic and the Mayor of Paris on the 16th of December 2016.
A project to be concluded in 2040.

Conference: ‘The point of view of heritage institutions on the theme: tourism and culture

Proposed by the Réunion nationale du Patrimoine
1.30-3.00pm – Delorme conference room

French Country Homes: ‘Local built heritage, one of the leading features of the tourism-related attractiveness of rural territories’
Environment Heritage: ‘The Way of Saint James’
Rempart: ‘Volunteer work sites: popular tourism’
Safeguarding French Art: ‘the church at the centre of the village’
SPPEF: ‘abusive tourism in monuments and its consequences: the case of Versailles’
VMF: ‘accompanying the development of the tourist offer among private owners: the role of a national association’

Friday 3rd November 2017

Conference: ‘From culture to tourism: changing models.’

Proposed by J’aime mon patrimoine
10.30am – Studio Theatre by the Comédie Française

Conference in the form of a round table with:
● Patrick de Carolis, member of the Académie des Beaux-Arts, director of the Marmottan museum,
● Florent de Carolis, co-founder of the J’aime mon patrimoine site
● One or two other speakers from the culture and/or tourism sector, chosen for their complementarity.

The aim is to highlight changes over recent years in the cultural heritage sector, via the development of tourism and changes in visitor expectations, with regard to digital technologies in particular.

Saturday 4th November 2017

Conference: ‘Tourism and heritage: in accordance with divergence?’

Proposed by the Association des Architectes du Patrimoine
4.00-5.00pm – Studio Theatre by the Comédie Française

A heritage show on the theme of tourism can appear evident, yet it also bears witness to a genuine change in mentalities. This connection remained, for a long time, a taboo subject, which still remains perilous for project initiators. Yet, in a country like France, where 86 million tourists are welcomed every year, cultural tourism cannot be neglected by a sector that continues to compare unfavourably in budgetary decision-making processes. Is cultural tourism a danger for heritage and its conservation or does it guarantee its preservation?

To debate on the question, three very different speakers have been selected: a representative from the Historic Monuments department, an art critic and an architect. Each speaker will present his/her point of view via five chosen examples. Their talks will be followed by a contradictory debate then a discussion with the audience.

Sunday 5th November 2017

Conference: ‘Heritage beyond spectacle? What challenges for involved territories?’

Proposed by Renaissance des Cités d’Europe
11.45am-12.45pm – Delorme conference room

‘The relationship between heritage and tourism is dynamic and must overcome conflicts with regard to value. It must be sustainably managed to profit existing and future generations. Host communities and local populations must participate in programmes aimed at valorising the tourism potential of heritage sites.

The Association Renaissance des Cités d’Europe suggests that inhabitants become better informed of the sites within which they live. The development of cultural tourism requires that inhabitants be available as natural contacts for tourists who visit or return there and, ideally, that they become the guides to their own homes. Indeed, tourists will always ask for more and more information.

• Bertrand Millot, director of the Saint-Emilion Tourist Office (confirmation pending)
• Jean-Daniel Debart, vice-president of the Grand Saint-Emilionnais Community of Communes (confirmation pending)
• Anne-Marie Civilise, president of the Renaissance des Cités d’Europe association